THE GOOSEBUMPS FACTORY

VIRTUALITY 2019

12/2/2019

Retrouvez-nous sur le salon Virtuality 2019 durant les journées Pro les 21 et 22 Novembre au Studio 104 à Paris. The Goosebumps Factory exposera sa solution SignAR d'expériences phygitales grand public sur le stand de la Plaine Images (Espace Nef - Stand 26). Plus d'informations et prise de rendez-vous: contact@tgbsf.com

The Future of Digital Marketing at DMEXCO 2019

8/12/2019

Are you involved in Digital Marketing & Communication? Then with no doubt you have planned to be in Cologne/Köln next September to attend DMEXCO'19, the biggest meeting place in Europe for key players in digital business, marketing and innovation.

The Goosebumps Factory will present their SignAR© product in the Future Park (Hall 9.1 Booth H-025) and has been invited on stage for a presentation over how Augmented Reality can be leveraged to deploy highly engaging & shareable phygital experiences towards increasingly mobile-focused consumers and mass audiences.

Book a meeting & demo slot on the show now by sending us an email at contact@tgbsf.com

GAME ALL OVER #4 - CLOSING KEYNOTE

6/26/2019

Game All Over #4, l'évènement 100% B2B dédié à la Gamification, avait invité The Goosebumps Factory a débattre de clôture de l'utilisation de la Réalité Augmentée gamifiée pour des applications Marketing notamment. Une keynote de clôture qui a donné aux nombreux participants un aperçu de l'état de l'art mais aussi des retours d'expérience et problématiques rencontrées, et du besoin de focaliser les déploiements futurs sur des expériences phygitales partagées. A suivre donc!

The Goosebumps Factory at VIVATECH 2019

5/6/2019

We're glad to have been selected by MEDIATRANSPORTS, a subsidiary of the PUBLICIS Group, to present at Viva Technology, Europe's biggest tech and start-up event taking place May 16-18 in Paris.

Meet us on our booth (H50) and discover how Digital Signage in Public Transports, and Retail, Entertainment & Events Venues can be combined with XR technology to offer new interactive and shareable experiences to travellers and consumers worldwide.

Book a meeting now for either May 16 or May 17 by sending an email to: contact@tgbsf.com

XR Experiences, what’s in a name?

4/30/2019

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Virtual Reality (VR) and Augmented Reality (AR) started to make their way into mainstream conversations a couple years ago and the industry is advancing quickly. The augmented and virtual reality (AR/VR) market amounted to an estimated 12 billion U.S. dollars in 2018 and is expected to expand drastically in the coming years, with most optimistic forecasts for 2022 eclipsing 192 billion U.S. dollars (Source Statista). Keeping up with the terms and acronyms can be daunting task for non-experts. So first things first.

VR, AR, MR & XR

VR immerses users in an entirely virtual world using headsets that provide realistic sounds, images or sensations to replicate a realistic environment or to create an imaginary world. AR exists on top of our own world, without interaction with the real world. It creates an overlay of virtual content. The worldwide popular game Pokémon Go is an excellent example of how AR can be implemented. MR (Mixed Reality) merges the real and virtual world. It creates an environment wherein virtual objects can interact with the physical world in real time. XR (eXtended Reality) can be defined as an umbrella which brings AR, VR and MR together under one term.

Immersiveness is great at attracting audiences, but what drives call-to-action is mostly Interactivity